Greta Van Fleet are a quartet of good-looking millennial guys who are out of step with their era: they're unapologetic throwbacks to the golden era of classic rock -- specifically, the golden era of Led Zeppelin. Raised on rock in the Michigan city of Frankenmuth, the brothers Kiska (twins Josh on vocals and Jake on guitar, plus younger Sam on bass) formed the band in 2012. Early in 2014, they recorded a live EP, and soon their original "Standing On" appeared in a Detroit ad for the Chevy Equinox. Soon, Greta Van Fleet were signed to Lava Records and the label pushed "Highway Tune" in early 2017, landing it on the Showtime series Shameless and using it as the anchor for their debut EP, Black Smoke Rising. ~ Stephen Thomas Erlewine