Tupelo, Mississippi. It’s the home of Elvis Presley, but even for those clued in on that fun fact, it’s safe to say that few, if any, know much more about the city than that. Nestled in the northeast corner of the Magnolia State, and with a population of just over 35,000, indeed, Tupelo, like most small metropolises, is easy to overlook. Rae Sremmurd - pronounced "Ray-Shrim-er," consisting of real life brothers Slim Jimmy and Swae Lee, and newly signed to multi-platinum producer Mike WiLL Made-It’s Eardruma Records - is out to change that.\r \r Slim Jimmy, 20, and Swae Lee, 19, were born in California, but moved to Tupelo at an early age, where they were raised in the notorious Ida Street housing projects, some of the worst, most crime-ridden in the state. Making matters worse, Sremmurd’s parents split while the brothers were still young, a devastating turn of events that found the brothers multiple stretches, seeking shelter in abandoned homes scattered throughout the area. For a city with little history outside of its musical heritage, and in a state where two young kids short on role models could look up to the growing star power of in-state hero David Banner, music, from a young age, became a way for Slim and Swae to escape the desperation of their surroundings. “When we were growing up, it was just about perseverance,” says Slim Jimmy, before flipping a quote made famous by Stark Trek character Richard Wakinyan. “Regardless of the situation, we couldn’t let the haters win.”